ecobubble™ technology is one of our brilliantly useful features designed to make laundry less of a chore. Mixing air, water and detergent it cleverly creates bubbles that wash your clothes at cooler temperatures, helping you to bring down your energy bills. Bubbles and steam make for relaxing baths. This Samsung washing machine's ecobubble tech mixes air, water and detergent to create cleansing bubbles that lift dirt, even at lower temperatures. You can monitor and reduce your machine's energy use by up to 70% using the SmartThings AI Energy mode. And Hygiene Steam helps to get rid of those annoying allergens that can be so irritating. Good to know - No more extra rinsing - its AI wash feature adjusts water levels and the spin speed for every cycle - The Space Max design allows for a bigger drum size without increasing the size of the washing machine - Late for work? The Super Speed function gets your clothes cleaned in just 39 minutes - The Digital Inverter Motor delivers fantastic performance while cutting down noise and energy use - and the motor's backed by a 20 year warranty - Keep your washing machine clean with Drum Clean+ that gets rid of grime from the drum and door seal Please note: SmartThings available on Android and iOS devices. A WiFi connection and a Samsung account are required. Energy saving based on internal testing on the WW11BB944AGB model on a Cotton 40 degrees wash with the AI Energy Mode turned on compared to not using AI Energy Mode. Jamie Oliver recommends this innovative Samsung AI Bespoke washing machine as a great way to help you keep on top of the laundry pile. If you've spilt your coffee down your shirt, don't worry, this Samsung washing machine will sort it. The QuickDrive™ programme will give everything a deep clean, but in super quick time, so your work wardrobe will be back on track before you know it. It also uses clever ecobubble™ technology to wash laundry in a thick foam at cooler temperatures, saving energy and pennies. And the SpaceMax™ Technology increases the drum size without compromising on valuable kitchen space. That means plenty of room to spruce up the whole family's dirty clothes.