The Too Faced BTW Super Coverage Concealer in Sand is a versatile cosmetic product designed for individuals seeking high-performance coverage for imperfections, dark circles, and for use in contouring and highlighting. Its key strength lies in its "super coverage" formula, offering a flawless finish, though selecting the perfect shade for your skin tone and intended use is crucial for optimal results.
Super Coverage: Provides exceptional, full coverage for blemishes, dark circles, and other skin imperfections.
Multi-Use Formula: Versatile enough to be used not only for concealing but also for highlighting and contouring, depending on the chosen shade.
Long-Wearing: Designed to resist creasing and fading, ensuring your coverage lasts throughout the day.
Blendable Texture: Formulated to blend seamlessly into the skin, providing a smooth and natural-looking finish without feeling heavy.
Wide Shade Range: "Sand" is one of many available shades, allowing for precise color matching for concealing or strategic selection for highlighting and contouring.
Exceptional Coverage: Effectively hides imperfections and dark circles with a small amount of product.
Versatile Application: Can be used for multiple purposes beyond just concealing, such as brightening and sculpting.
Durable Wear: Tends to stay put for extended periods without requiring frequent touch-ups.
Smooth Finish: Blends well to create a polished, even skin appearance.
Shade Matching: Finding the absolute perfect shade can sometimes be challenging due to the extensive range and subtle undertones.
Potential for Cakiness: If too much product is applied or not blended properly, it might appear heavy or settle into fine lines.
Product Size: The 13.5ml size, while generous, might be more product than some users prefer for travel or occasional use.
Exceptional Coverage: Effectively hides imperfections and dark circles with a small amount of product.
Versatile Application: Can be used for multiple purposes beyond just concealing, such as brightening and sculpting.
Durable Wear: Tends to stay put for extended periods without requiring frequent touch-ups.
Smooth Finish: Blends well to create a polished, even skin appearance.
Shade Matching: Finding the absolute perfect shade can sometimes be challenging due to the extensive range and subtle undertones.
Potential for Cakiness: If too much product is applied or not blended properly, it might appear heavy or settle into fine lines.
Product Size: The 13.5ml size, while generous, might be more product than some users prefer for travel or occasional use.
The Too Faced BTW Super Coverage Concealer is designed for high performance in various applications:
Prep Skin: Ensure your skin is clean, moisturized, and primed (optional but recommended for longevity).
Apply Sparingly: Dot a small amount of concealer directly onto the area you wish to conceal (e.g., under-eye circles, blemishes, redness).
Blend Gently: Using a damp beauty sponge, a concealer brush, or your ring finger, gently pat and blend the product into the skin. Avoid rubbing, as this can move the product around and reduce coverage.
Build if Needed: For very stubborn imperfections, allow the first layer to set slightly, then apply a tiny additional amount and blend again.
Set (Optional): For extended wear and to prevent creasing, lightly dust a translucent setting powder over the concealed areas, especially under the eyes.
Select a Lighter Shade: Choose a concealer shade that is one to two shades lighter than your natural skin tone.
Strategic Application: Apply dots to the high points of your face where light naturally hits: under the eyes (in an inverted triangle shape), down the bridge of your nose, on the center of your forehead, and on your chin.
Blend Outwards: Gently blend the product outwards from the center of each application area using a damp sponge or brush, ensuring no harsh lines.
Select a Deeper Shade: Choose a concealer shade that is two to three shades deeper than your natural skin tone and has an appropriate undertone for contouring.
Define Features: Apply lines of the darker concealer to areas you wish to recede or define: in the hollows of your cheeks, along your jawline, and on the sides of your nose.
Blend Upwards/Downwards: Blend the product upwards into your hairline for forehead contour, downwards along the jawline, and upwards into your cheekbones for cheek contour, ensuring a seamless transition.
There is no specific "setup" for this product beyond preparing your skin. For optimal application:
Cleanse and Moisturize: Start with a clean, well-hydrated face. This creates a smooth canvas and prevents the concealer from clinging to dry patches.
Prime: For enhanced longevity and a smoother finish, apply a face primer before foundation and concealer.
This concealer is generally compatible with a wide range of makeup products:
Foundations: Works well over liquid, cream, or powder foundations. Apply before or after foundation depending on desired coverage and finish.
Setting Powders/Sprays: Can be set with any translucent or colored setting powder for increased wear time and to prevent creasing. Compatible with various setting sprays.
Skin Types: Suitable for most skin types. For very dry skin, ensure thorough hydration. For very oily skin, proper skin prep and setting are crucial.
Proper care ensures product hygiene and longevity:
Storage: Store in a cool, dry place away from direct sunlight and extreme temperatures to maintain product integrity.
Close Tightly: Always ensure the cap is securely fastened after each use to prevent drying out and contamination.
Clean Applicator: While the doe-foot applicator is convenient, avoid directly touching it to active blemishes to prevent spreading bacteria. If preferred, dispense a small amount onto the back of your hand or a palette and use a clean brush.
Check Expiry: Like all cosmetics, concealers have a shelf life. Look for the 'period after opening' (PAO) symbol (an open jar with a number and 'M' for months) on the packaging and adhere to it.