Goldwell Elumen Hair Colour BG@6 Brown Gold is a vibrant, long-lasting colorant that delivers intense, multi-dimensional color without compromising hair health. This innovative color system utilizes a unique bonding technology that penetrates deep into the hair cuticle, ensuring exceptional color retention and shine. Elumen is free from ammonia and peroxide, making it gentle on the hair and scalp while providing stunning results. Key Features: Intense color: Delivers rich, vibrant hues that last for weeks. Multi-dimensional finish: Createsd Goldwell Elumen Hair Color is an oxidant-free and high performance permanent hair colour that is long-lasting. The Elumen pigments are physically drawn deep inside the hair where they are anchored securely to create a magnet effect. Elumen also fills the hair structure and reflects the light to create a shine and repair effect. How to use: Apply Elumen to dry, clean hair. When toning, can be applied to towel dried hair. Apply Elumen using a brush, comb or nozzle. Processing time is 30 minutes or 20 minutes using infrared heat. Rinse thoroughly without emulsifying. Shampoo twice using Elumen Wash. Towel dry the hair thoroughly. Apply 40mL of Elumen Lock and develop for 5 minutes. Rinse thoroughly. Use Elumen Care or Elumen Treat to condition. FOR PROFESSIONAL USE ONLY.