Colgate Advanced White Toothpaste is a safe and effective way of keeping your teeth healthy and white for longer. Our new formula contains active micro-cleansing crystals that are clinically proven to gently polish and effectively whiten teeth in just 10 days with continuous use, twice daily. Whiter teeth in 10 days, Clinically proven whiter teeth, Gentle for daily use, Freshens breath, Effectively removes stains, Fights cavities & removes plaque. Colgate Advanced White Toothpaste is a safe and effective way of keeping your teeth healthy and white for longer. Our new formula contains active micro-cleansing crystals that are clinically proven to gently polish and effectively whiten teeth in just 10 days*. Surface stains are removed while helping to prevent new stains. *when used twice daily. CLINICALLY PROVEN WHITENING: Our Colgate whitening toothpaste contains active micro-cleansing crystals that are clinically proven to whiten your teeth by removing surface stains and fighting cavities. WHITER TEETH IN 10 DAYS: Achieve a whiter smile in just 10 days with Colgate Advanced White Toothpaste. Brush twice daily to see the difference. MICRO-CLEANING CRYSTALS: The advanced toothpaste whitening formula with micro-cleaning crystals polishes your teeth, leaving them feeling clean and smooth. STAIN PREVENTION: Colgate Advanced White Toothpaste Pump helps prevent stains from sticking to your teeth, so you can enjoy a brighter smile for longer. Perfect for those who love coffee or tea. STAIN REMOVAL: Removes 10x more surface stains than regular fluoride toothpaste, giving you a dazzling white smile. ENAMEL SAFE: Suitable for daily use, our teeth whitening toothpaste protects your enamel while helping to remove plaque and freshen your breath. FRESHENS BREATH: Our toothpaste leaves your mouth feeling clean and minty fresh all day. PLAQUE REMOVAL: Regular brushing with our toothpaste helps to remove plaque, promoting strong gums and teeth.