Discover Aveda Blonde Revival Purple Toning Conditioner, a toning conditioner that instantly smooths, softens, detangles and conditions, leaving hair silky and soft. Key benefits: - Instantly conditions, smooths, softens and detangles - Hydrates and conditions overprocessed hair, returning incredible softness to each strand - Leaves hair silky and soft without the weight of silicones - Instantly resurfaces the hair fiber, leaving it feeling smooth - Revives condition and smoothness in just one use - Ideal for blonde, naturally grey and silver hair - 96% naturally derived* - Silicone-free, vegan and cruelty-free * From plants, non-petroleum minerals or water. Aveda’s Blonde Revival™ Purple Toning Shampoo is a mild shampoo that gently cleanses and revives the look of cool-toned blonde hair colour by helping neutralise brassy yellow tones. Revive your colour with 8x the violet-rich pigments* for your coolest blonde yet. • Low-lather shampoo developed to maximise toning benefits while cleansing hair • Ideal for blonde naturally grey or silver hair • 97% naturally derived†• Silicone-free vegan cruelty-free and sulfate cleanser-free ; * Blonde Revival™ Purple Toning Shampoo compared to Aveda’s Blue Malva Shampoo. †From plants non-petroleum minerals or water. How To Use Apply to wet hair. Leave in 1–3 minutes. Rinse thoroughly. Follow with Blonde Revival™ Purple Toning Conditioner. Toning results can vary.