Benefit They're Real Tinted Primer. Benefit is a highly sought-after beauty brand known for its innovative and high-performing makeup products. The They're Real Tinted Primer is a revolutionary lash primer designed to enhance the look of your lashes, making them appear longer, thicker, and more voluminous. This tinted formula provides a subtle, natural-looking color that complements any mascara, while also conditioning and preparing your lashes for optimal application. Its unique brush grips and separates each lash from root to tip, ensuring even coverage and a dramatic yet natural finish. Perfect for everyday wear or for creating a more intense, defined lash look.