Get an icy platinum look in just 1 wash with Provoke Go Icy Platinum Effect Shampoo. This intensive formulation features triple toning technology to cool down warmer brassy tones for an extra light colour. Enriched with Keratin, it deeply hydrates, leaving your hair beautifully healthy and shiny. For best results, use with Provoke Go Icy Conditioner. Wet hair, smooth through, leave on for 5 minutes, then rinse.