A gentle clarifying shampoo that deeply cleanses hair, removing product buildup, pollution, excess oil, and heavy metals deposited from hard water to keep hair cleaner, longer. This silicone-free formula contains activated charcoal to absorb odor and impurities. It is designed to deeply cleanse hair and remove product build up. Hit the reset button during your shower routine with this shampoo. Thanks to hard-working agents, this nourishing formula works to wash away stubborn hard water deposits and impurities, while surfactants help to remove pollution particles from your strands. To complete this gentle yet effective detox, it features a negatively charged polymer to reduce the buildup of product in your hair. Finishing with an infusion of moisturising witch hazel and oil-absorbing charcoal powder, it leaves your locks cleansed and enriched with a silky shine.