JOICO are setting the scene for plush, long-lasting fullness with this richly lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Leaves strands clean with a sheen - uniquely nourished and ready for extraordinary body with a natural feel. It's full-on thick, bouncy hair with the ease of three completely cohesive steps: Cleanse to build the foundation for fullness; Condition for healthy volume and protection; then power up big-time with one game-changing styler. Here's Why You'll Love It: - Fuller, thicker, bouncier hair - 24-hour style retention* - Provides long-lasting humidity protection* - Instantly adds shine - Rich lather gently yet thoroughly cleanses hair - Adds instant, lightweight body * When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system The ingredients in JoiFull elevate hair, delivering an explosion of fullness along with healthy-looking, strong, shiny hair and long-lasting results. Key ingredients: - Rice Protein, rich in amino acids, helps to strengthen and thicken hair while providing a fuller feel and visible lift to fine, limp hair. - Bamboo Extract, fibrous and rich in silica, helps to build volume while promoting thicker, stronger, shinier strands. - Smartrelease Technology, packs JOICO's triple-powered, healthy-hair ingredients inside an invisible liposome. This unique delivery system offers continuous release to the hair, protecting it against the recurring damage caused by daily styling and wear. Cleanse and refresh your head of hair with Joico’s volumising shampoo, designed to give your mane an extra lift. With regular use, hair will have a fuller appearance thanks to the shampoo’s lightweight formula that injects plenty of bounce into every strand.You’ll enjoy a rich lather that rinses away cleanly to provide a deep and effective cleanse. Your scalp will be free from dirt and build-ups, restoring your hair to a state of balance and leaving it ready to realise an optimal level of fullness. Your locks will also seem shinier for a healthy-looking sheen while the shampoo helps styles to stay in place for up to 24 hours, even in humid environments*.*When using JoiFull Volumizing Shampoo, Conditioner, and Styler as a system. Give fine hair a new lease of life with Joico JoiFull Volume Shampoo and Conditioner. This set boasts two body-building haircare products, harmonising to leave locks big and bouncy.The Set Contains:JoiFull Volume Shampoo (300ml)This shampoo is formulated to maintain plush, long-lasting fullness for extraordinary body with a natural feel. Boasting a thick gel texture, the formula gently whisks away oil and dirt that weighs down fine hair. Brimming with amino acids and silica to elevate hair, the shampoo enriches tresses with Rice Proteins and Bamboo extract, utilising patented Smartrelease Technology. This unique delivery system packs the triple-powered ingredients inside an invisible liposome that offers continuous release to the hair, shielding it from recurring damaged caused by daily styling and wear.JoiFull Volume Conditioner (250ml)This conditioner promotes thicker, stronger, shinier strands. Designed for daily-use, the volumising conditioner fortifies locks with a strengthening arsenal of Rice Proteins, Bamboo extract and Lotus Flower – ingredients rich in amino acids, silica and minerals including magnesium and potassium. Utilising a patented unique delivery system (Smartrelease Technology), which packs the triple-powered ingredients inside an invisible liposome, the detangling conditioner offers continuous release to the hair, shielding it from recurring damaged caused by daily styling and wear. Wielding intense nourishing power, the conditioning formula creates full, airy and touchable body without weighing down your tresses.