Cleanse and hydrate hair with Olaplex’s restorative Shampoo. This nourishing formula gently cleanses the hair without stripping the hair of essential moisture. The colour-safe shampoo helps to prevent fading and oxidisation, leaving the hair feeling clean, healthy and strong. The ultra-concentrated formula requires only a small amount of product per-use, featuring a rich, creamy texture. Gently cleanses and hydrates hair. Nourishes and strengthens hair. Repairs & maintains healthy-looking hair. Color safe and sulfate free.