Eco Chic Technology™ Salon-Quality Color-Safe Family Owned and Operated, Since 1979 Eco Chic Hair Care 100% Vegetarian Ingredients Leaping Bunny®; Cruelty-Free Yes Cruelty-Free, Vegan, Infused with Natural Botanical Ingredients No Harmful Sulfates, PEGs, Parabens, Phthalates, Propylene Glycol, Artificial Dyes Enriched with Grapefruit, Apple & Aloe extracts while Vegetable Protein helps soothe dry & damaged hair to control frizz & add shine. Catering specifically for dry, damaged hair, Giovanni's Smooth as Silk™ Shampoo creates a luxurious lather upon contact with water to gently cleanse from root to tip. Powered by unique Eco Chic Technology™ (based on a combination of beauty, fashion, science and nature), the pearlised formula revitalises unruly hair, whilst controlling frizz and flyaways to reveal sleek, smooth locks with improved manageability. Lauryl and laureth sulphate free.