Highly pigmented for intense, matte colour! PAO = period after opening (between 6M and 24M). This Technic Colour Max Lipstick in the shade 'Rumour Has It' delivers a rich, matte finish. Its highly pigmented formula ensures intense colour payoff, providing a bold and beautiful look. The lipstick is designed for a smooth application and long-lasting wear, making it a perfect addition to any makeup collection.