The new pillar fragrance from Roberto Cavalli and Coty is Paradiso, launched in February 2015. It is a refined, carnal, sensual, and very feminine scent, designed to evoke a relaxed and carefree holiday feeling, highlighting a woman's natural charm and making her feel attractive. "Paradiso is about a moment of happiness. I wanted to give a feeling of that instant when you feel totally at ease," said Cavalli. Paradiso is classified as a floral - woody fragrance of the Mediterranean, featuring a heavenly bouquet that opens with citrus notes of bergamot and mandarin. It has a floral heart of jasmine and finishes with warm woody accords of cypress, parasol pine, and pink laurel. The fragrance was created by Louise Turner. The bottle design, by Eva Maria Duringer, is inspired by the facets of a diamond and a woman's personality. Edita Vilkeviciute is the face of the perfume, representing modern Eve in the Garden of Eden, with the campaign shot by Mario Sorrenti.