Discover Uplifting and Firming Advanced Cream; Shiseido's best-selling, age-defying cream, formulated to target signs of ageing for a visibly lifted, firmed and brightened look in just 1 week. 4 times more efficient than the original Vital Perfection Uplifting and Firming Cream, the Advanced Cream harnesses even more powerful and efficient ingredients for boosted results. This refillable face cream has a smooth, luxurious texture, giving you comforting hydration. CLINICALLY PROVEN RAPID RESULTS THAT IMPROVE OVER TIME - In only 4 hours: skin is +43% more hydrated. - In just 1 week: skin is +35% more lifted with a firmer and brighter look. - After 8 weeks: skin is +53% more lifted, firmer & brighter. SHISEIDO EXPERTISE FROM JAPANESE TECHNOLOGIES Contains Patented SafflowerRED, exclusively grown in Japan, which helps to boost skin's nutrient network and self-regeneration, fighting loss of firmness, deep wrinkles and dark spots. Powered by ReneuraRED Technology for fast and lasting efficacy. Non-comedogenic. Dermatologist-tested. TRIED & TESTED BY WOMEN - 98% feel skin firmness is enhanced. - 98% feel skin is fully moisturised. - 97% feel skin looks lifted. - 94% feel skin looks bright. HOW TO USE: Apply each morning and evening after serum and before eye cream. Take two pearl-size amounts with the spatula. Dot evenly onto five areas (each cheek, forehead, nose and chin) and spread out smoothly.