Dive into a visual feast with the LG OLED48C36LA_AEK, a 48" 4K Smart OLED TV that encapsulates the best of LG's OLED technology in a beautifully designed package. This television is a masterpiece of engineering, offering viewers an extraordinary cinematic experience in the comfort of their own homes. With its precise and vibrant display, the LG OLED48C36LA_AEK brings every scene to life with unparalleled depth and realism. The cornerstone of this TV is its OLED technology, which allows for self-lighting pixels to be turned on and off individually, creating perfect blacks and a spectrum of rich colours. This capability ensures an infinite contrast ratio, delivering visuals so crisp and detailed that you'll be able to see the finest textures and shadows, making every viewing experience more immersive. The LG OLED48C36LA_AEK is not just about outstanding picture quality; it's also smart and intuitive. Powered by the α9 Gen4 AI Processor 4K, the TV not only enhances picture quality to 4K resolution but also optimises sound settings for whatever you're watching. This smart processor uses deep learning algorithms to analyse and optimise content, ensuring you enjoy the highest level of detail and realism possible. With a 48-inch screen, this TV is perfectly sized for a wide range of rooms, offering flexibility without compromising on the immersive experience that OLED technology provides. Whether it's placed in a cosy living room, a spacious bedroom, or even a dedicated home cinema, the LG OLED48C36LA_AEK enhances your space, not just with its stunning visuals but also with its sleek, minimalist design. LG's webOS smart platform powers this TV, offering a seamless and user-friendly interface for accessing a vast array of content, including streaming services, apps, and more. With voice control capabilities and compatibility with various smart home devices, the LG OLED48C36LA_AEK stands at the forefront of convenience and connectivity, making it a central hub for all your entertainment needs. Designed to blend seamlessly into any decor, the LG OLED48C36LA_AEK features a slim profile and a sophisticated look that complements your home's aesthetic. Whether wall-mounted or on a stand, this TV is a statement piece that enhances the look and feel of your living space. Advanced OLED processor for optimised pictures and sound LG OLED C3 features the new α9 AI Processor Gen6: the brain of the TV. This advanced processor is made for OLED, intuitively ensures premium picture and sound quality and delivers image enhancement through AI Super Upscaling. It will also upscale audio for a more cinematic experience. LG SELF-LIT OLED evo technology LG self-lit OLED is the pinnacle of TV technology. All of the screen's pixels are self-lit allowing for perfect contrast, 100% colour accuracy and volume and the sharpest pixel-perfect details, creating the ultimate viewing experience. LG OLED enables uncompromised picture quality at any viewing angle so everyone in the room can enjoy the same stunning images regardless of where they sit. OLED technology also provides a safer and more comfortable viewing experience thanks to its flicker-free technology and certified low blue light levels. This means less fatigue to your eyes during those boxset marathons, nail-biting championship games and intense gaming sessions. Cutting-edge design Exceptional technology and incredible viewing experiences expertly housed in an extremely thin and light design. The LG C3 TV merges seamlessly and elegantly into any space in your home. Smart Platform LG OLED C3 features webOS, LG's smart platform which hosts a huge variety of the best streaming services – including Freeview Play, NOW, Netflix, Prime Video, Disney+ and more - while making browsing and searching for what to watch completely hassle-free, including via hands-free voice control. New Quick Cards make it easy to find what you want based on interest – be it Gaming, Sports, Music or even Home Office. The smart platform is controlled with the LG Magic Remote, plus you can also use the LG C3 to control your smart home with built-in Alexa. Exceptional Cinema experience LG OLED transports the most immersive cinema experience directly to your home. Exceptionally sharp pictures, crystal-clear sound and perfect black levels plus Filmmaker Mode, deliver movies as the director intended. Dolby Vision and Dolby Atmos provide awe-inspiring drama to every genre - with incredible colour and contrast plus 3D surround sound - delivering the ultimate in full audio-visual immersion. Powerful Gaming experience LG OLED C3 is the ideal partner for next generation consoles, powering your