This shampoo is dedicated to gently cleansing and nourishing fine hair, fortifying strength, adding weightless body and enhancing the look of volume. Designed to add weightless body while gently cleansing away dirt, excess oil and product buildup, it revamps flat, dull hair to help boost volume and bounce. Infused with hydrolyzed keratin to create a silky-smooth finish by replenishing hair with moisture and taming flyaways, chia seed oil to promote thicker, more voluminous-looking hair, biotin to strengthen strands, and hemp seed extract to hydrate and condition. The volumizing shampoo nourishes fine hair, lifting roots and adding shape to leave strands clean, glossy and full of life. Transforming your wash day into a hair care ritual, this shampoo works to revive healthy-looking shine and thickness. If your tresses tend to be flat, this staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolyzed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness. Its iconic 'Mercer Street' fragrance features orange, peony, magnolia, jasmine, and musk for a delicate scent.