Rimmel Lasting Finish Primer is a vegan primer that provides a 48 hour hydration boost for plumper skin. It visibly plumps skin and instantly smooths the appearance of fine lines & wrinkles. This makeup primer enhances skin to create a bouncy, smooth canvas with a natural, dewy finish. Skin primer with a clean vegan formula approved by Cruelty Free International for flawless makeup application that lasts. Benefits: A face primer that's enriched with natural biopeptides to strengthen the skin barrier, boosts deep hydration and helps boost skin's natural collagen. How to apply: Apply this primer to clean skin.