Max Factor Colour Elixir Lipstick with Vitamin E Shade Rich Toffee 045. Max Factor Color Elixir Lipstick 045 Rich Toffee is actively moisturises for smoother, full lips (vs bare lips), Rich colour lipstick infused with moisture, Works overtime for smoother-looking lips in 7 days, A blend of 60 percent emollients, conditioners and antioxidants including vitamin E, Colour Elixir Lipstick gives you smooth, soft lips with gorgeous colour.