A daily deep cleansing shampoo that moisturises too. Aveda Brilliant Shampoo takes away product build-up and debris, not everything else. Makes comb through simple. Helps soothe your scalp with certified organic calendula, camellia and aloe. Promotes shiny, healthy, clean hair. Excellent for textured or chemically treated hair. Organic, Sustainable. Promote shiny, healthy, clean hair with the Aveda Brilliant Shampoo. It's a daily deep cleansing and moisturising shampoo that takes away build-up and dirt, making it excellent for your textured or chemically treated hair. Whereas many cleansing shampoos can leave your hair feeling more squeaky than just clean, Aveda Brilliant Shampoo adds in moisture and shine as well, so you can use it every day. This shampoo contains organically grown aloe, camomile, calendula and black tea to soothe your scalp and a Pure Fume aroma of certified organic ylang ylang, olibanum, lemon and black pepper.