The future of wash days: introducing our breakthrough Sili-CLONE HairTech. Everything you love about silicone, but scientifically proven to make hair better with every wash. This luxe shampoo is proven to deliver lasting 72-hour hydration with every wash plus shine. TEST RESULTS Delivers 72-hour hydration with every wash plus shine Mimics what you love about silicones: shine, sleekness, detangling & conditioning. Scientifically proven to improve hair texture and quality with every wash.