The L'Oreal Paris Preference Permanent Hair Dye in Black 1 is specifically designed for adults seeking a rich, luminous black shade with comprehensive 100% grey coverage and high-impact shine. This reformulated dye offers a premium, sensorial experience for at-home use, featuring a non-drip oil-in-gel texture for optimal hair fibre coating and a remarkably shorter 25-minute processing time. While delivering long-lasting, fade-defying color and promising up to 5x more nourished hair, users should be aware that this is a permanent solution requiring commitment.
Rich Luminous Fade-defying Colour: Experience a deep, vibrant black shade engineered to resist fading over time, ensuring your color remains brilliant.
Up To 5x More Nourished Hair: The renovated formula, featuring an oil-in-gel texture, actively works to nourish hair during the coloring process, resulting in a softer, healthier feel.
100% Grey Coverage: Achieve complete concealment of grey hairs, providing a uniform and natural-looking black finish from root to tip.
High Impact Shine: Beyond just color, this dye imparts a striking, glossy shine to your hair, enhancing its overall appearance.
Non-Drip Texture: The unique non-drip formulation ensures a cleaner and easier application process, minimizing mess and optimizing product distribution on hair fibres.
Shorter Processing Time: Designed for convenience, the dye is ready to rinse in just 25 minutes, significantly reducing the time spent coloring.
Fade-Defying SYSTEM: Powered by a high concentration of long-lasting dyes, this system is specifically formulated to combat color fade, extending the vibrancy of your black shade.
Long-Lasting, Fade-Resistant Color: The Fade-Defying SYSTEM helps maintain color intensity and luminosity.
Excellent Grey Coverage: Effectively covers 100% of grey hairs for a consistent look.
Nourishing Formula: Leaves hair feeling up to 5x more nourished, counteracting potential dryness.
Easy, Non-Drip Application: The texture simplifies the coloring process at home.
Quick Processing Time: Saves time with only 25 minutes required before rinsing.
High Shine Finish: Delivers a glossy, professional-looking shine.
Permanent Commitment: As a permanent dye, the color change is long-lasting and requires grow-out or further chemical treatment to remove.
Potential for Staining: Like all hair dyes, care must be taken to avoid staining skin, clothing, and surfaces.
Requires Patch Test: Essential 48-hour allergy patch test needed before each application, which adds planning time.
Long-Lasting, Fade-Resistant Color: The Fade-Defying SYSTEM helps maintain color intensity and luminosity.
Excellent Grey Coverage: Effectively covers 100% of grey hairs for a consistent look.
Nourishing Formula: Leaves hair feeling up to 5x more nourished, counteracting potential dryness.
Easy, Non-Drip Application: The texture simplifies the coloring process at home.
Quick Processing Time: Saves time with only 25 minutes required before rinsing.
High Shine Finish: Delivers a glossy, professional-looking shine.
Permanent Commitment: As a permanent dye, the color change is long-lasting and requires grow-out or further chemical treatment to remove.
Potential for Staining: Like all hair dyes, care must be taken to avoid staining skin, clothing, and surfaces.
Requires Patch Test: Essential 48-hour allergy patch test needed before each application, which adds planning time.
L'Oreal Paris Preference Permanent Hair Dye in Black 1 is engineered for a seamless at-home coloring experience. Its non-drip oil-in-gel texture is a significant advantage, ensuring the product stays where it's applied, leading to more even color distribution and less mess during application. This is particularly helpful for self-application.
The 25-minute processing time means you can achieve a rich black shade relatively quickly, making it a convenient option for busy schedules. Users can expect the Fade-Defying SYSTEM to work actively, locking in the high concentration of dyes to maintain the color's vibrancy and resist fading, even after multiple washes. This contributes to the 'long-lasting result' described.
For those concerned about grey hairs, the product's promise of 100% grey coverage means you can confidently achieve a uniform black tone. The added benefit of up to 5x more nourished hair helps mitigate the drying effects sometimes associated with permanent dyes, leaving hair feeling softer and looking healthier with a high impact shine. This makes the product suitable for regular use by adults looking to maintain a consistent black hair color with added luminosity and conditioning benefits.
Proper preparation, application, and aftercare are crucial for best results and safety.
Perform an Allergy Alert Test: Crucial: Conduct a patch test 48 hours before each use, even if you have colored your hair before. Apply a small amount of product mixture to a clean patch of skin behind your ear or on your inner elbow. Do not wash, cover, or touch for 48 hours. If you experience any reaction, do not use the product.
Read the Instructions: Always refer to the detailed instructions leaflet inside the box before starting.
Prepare Your Area: Lay down old towels or newspapers to protect surfaces from accidental spills. Have a timer ready.
Protect Yourself: Wear the gloves provided throughout the entire process.
Prepare Hair: Ensure your hair is dry and unwashed for at least 24 hours prior to application, unless otherwise stated in the instructions.
Mix the Product: Follow the leaflet's instructions precisely to mix the colorant and developer.
Apply Evenly: Apply the mixture section by section to your hair, ensuring thorough and even coverage. Use the non-drip texture to your advantage.
Process: Leave the dye on for the recommended 25 minutes. Do not exceed this time.
Rinse & Condition: Rinse your hair thoroughly with warm water until the water runs clear. Apply the provided conditioner to seal in the color and add nourishment, then rinse again.
This product is designed for adult use. While the general gender is listed as 'Female', hair dye can be used by anyone seeking the described color results.
Suitable for all hair types looking to achieve a permanent black color and grey coverage.
Post-Color Care: Use color-safe shampoos and conditioners to help prolong the vibrancy and shine of your black color.
Limit Washing: Washing your hair less frequently can help extend the life of your color.
Cool Water Rinses: Rinse hair with cooler water as hot water can open the cuticle and cause color to fade faster.
Heat Protection: If using heat styling tools, always apply a heat protectant to minimize damage and maintain color integrity.