Get daily freshness & whitening with Colgate Max White White + Crystals Toothpaste. The whitening toothpaste with FreshFX Technology provides 10x longer lasting cooling vs regular fluoride toothpaste. DAILY WHITENING: Enjoy freshness and gentle daily whitening with Colgate Max White White + Crystals Toothpaste., NATURAL WHITENESS: The whitening toothpaste is designed to recharge the natural whiteness of your teeth for a great smile., SUPER COOLING: The teeth whitening toothpaste is made with FreshFX Technology that gives you 10x longer lasting cooling than regular fluoride toothpaste for a powerful rush of freshness., CAVITY PROTECTION: This teeth whitening toothpaste also cleans your mouth and protects against cavities, so you know you’re doing a great job every time you brush., Recyclable tubeEnjoy daily whitening and freshening with Colgate Max White White + Crystals Toothpaste that's designed to recharge the natural whiteness of your teeth for a great smile. The whitening toothpaste is made with FreshFX Technology that gives you 10x longer lasting cooling than regular fluoride toothpaste for a powerful rush of freshness you’ll love. This teeth whitening toothpaste also cleans your mouth and protects against cavities, so you know you’re doing a great job every time you brush.