Give fine, flat hair a boost with the John Frieda Luxurious Volume Touchably Full Shampoo. Designed to provide natural lightweight volume & touchable softness. Prep hair for full styles without weighing down. Cleanses & prepares hair for full volume styles without weighing it down. Formulated with Air-Silk Technology, our lightweight formula leaves hair with natural volume & bouncy movement. For those of you who loved our Luxurious Volume Touchably Full Shampoo - this is the same great formula, with a packaging makeover! Cleanses without stripping for a visibly full, touchably soft feel. This shampoo is specially formulated for fine hair to provide fullness and movement without weighing it down. It prepares your hair for a voluminous style.