Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks3x more effective¹ at fighting a root cause of many oral health problems, 24 hour antibacterial² protection, Powerful, patented⁵, preventative technology, Protects against gum problems and tooth sensitivity, Helps with 8 oral health problemsLooking after your smile and keeping it protected can help stop oral health problems before they start. That's why Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste, with its new and improved formula, has been scientifically designed for active prevention. It's 3x more effective¹ at fighting a root cause¹ of many common oral health problems and offers 24 hours of antibacterial protection². What's more, this toothpaste has a uniquely³ designed formula that helps to protect against problems like gum redness, inflammation, bleeding gums and tooth sensitivity. Its formula breaks down into a creamy gentle-feeling foam and is ideal if you're prone to gum problems and tooth sensitivity.Beyond teeth cleaning, the powerful, patented³, preventative technology in Colgate's Total Active Prevention + Gum Care & Sensitivity Toothpaste helps with 8 oral health problems:1. Gum problems2. Teeth plaque3. Tartar4. Sensitivity5. Enamel erosion6. Surface stains 7. Bad breath8. CavitiesBy using Colgate Total Active Prevention + Gum Care & Sensitivity Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁴, so you can be confident your smile is protected and taken care of.¹Bacterial plaque reduction vs non-antibacterial fluoride toothpaste, with 3 months continued use.²With 2x daily brushing after 4 weeks continued use.³US patented.⁴Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.