Brightening & Toning Purple Shampoo Bar Neutralises yellow and brassy tones. With added squalane and shea butter to prevent breakage and add moisture. Fragranced with a blend of chamomile & rose essential oils. Purple Shampoo is the ideal shampoo bar for blonde and grey hair. Totally free from SLS, sulphates, alcohol, parabens, sorbates, silicones & synthetic preservatives Made from 94.3% Naturally Derived Ingredients & RSPO Certified Sustainable Palm Oil Plant based and 100% Vegan & Leaping Bunny Cruelty Free Plastic Free, Eco Friendly and Biodegradable (soap and packaging) Curly Girl Method Friendly