Aveda Color Enhance Blue Malva Shampoo adds silvery brightness to grey hair, and neutralises brassiness in chemically-treated hair and all shades. Blended with blue malva that's wild. Crafted-sustainably, gathered by hand in its natural habitat to balance hair and scalp, plus coneflower, known for its ability to intensify colour. Gently cleanses hair and scalp. For all shades of hair. Organic, Sustainable.