Launched in 2017, WOW! by Joop! is an amber fougere fragrance for men, crafted by Christophe Raynaud. It features top notes of cardamom, bergamot, and violet leaf, with a heart of balsam fir, vetiver, and geranium, and a base of cashmere wood, vanilla, and tonka bean. This scent awakens the senses with a captivating blend of spiciness and effervescent freshness, offering a virile and elegant profile. The fragrance leaves an intoxicating trail of masculinity, intensity, and texture, characterized by rich absolutes like sensual fir balsam, masculine tonka bean, and warm vanilla surabsolute. The bottle design is classic yet contemporary, bold and resolutely masculine, with sleek orange packaging symbolizing elegance.