Oral-B Advanced Plaque Control Cleaning Crystals toothpaste is clinically proven to provide up to 100% stronger plaque reduction compared to an ordinary fluoride toothpaste. Its unique anti-bacterial technology with Stannous Fluoride Complex creates a protective shield for all-around protection. The cleaning crystals offer a deep-clean experience, and active zinc helps to reduce and prevent plaque regrowth for 24-hour protection when used twice a day. This toothpaste is recommended for adults, offering a deep-clean feeling with innovative cleaning crystals and long-lasting freshness with a sweet spearmint flavour. Key features include Stannous Fluoride Complex for enhanced anti-bacterial protection, cleaning crystals for a superior deep-clean experience, and active zinc to reduce and prevent plaque regrowth. The clinically proven formula ensures effective plaque reduction and provides all-around enamel protection. It contains Stannous Fluoride (1100 ppm Fluoride) and Sodium Fluoride (350 ppm Fluoride) as active ingredients. To use, apply a pea-sized amount onto a toothbrush and brush thoroughly for at least two minutes, twice daily. Spit out after brushing and avoid swallowing.