The Too Faced Born This Way Super Coverage Concealer is a versatile makeup hybrid designed for those seeking high-performance coverage with a natural, hydrated finish. This travel-sized product excels at concealing, contouring, highlighting, and retouching, offering a flawless look for up to 12 hours. Its primary benefit is its multi-functional use and full coverage without an undetectable feel, though its travel size means a smaller quantity for on-the-go application.
Multi-Use Formula: Designed to conceal imperfections, sculpt and define with contouring, brighten high points with highlighting, and provide quick touch-ups throughout the day.
Full Coverage with Natural Finish: Delivers maximum pigment to cover flaws completely, yet blends seamlessly for an undetectable, natural skin-like appearance.
12-Hour Longwear: Engineered to stay put for up to 12 hours, ensuring your complexion remains perfected from morning to night.
Hydrating & Skin-Loving Ingredients: Infused with Coconut Water to replenish moisture, Alpine Rose for skin health and resilience, and Hyaluronic Acid for a smoother, more youthful look.
Photo-Friendly/No Flashback: Formulated to look flawless under camera flashes, preventing the ghostly white cast often seen with other products.
Oil-Free & Non-Comedogenic: Suitable for various skin types, it won't clog pores or contribute to breakouts.
Vegan Formula: Committed to ethical beauty, this concealer contains no animal-derived ingredients.
Exceptional full coverage for imperfections, dark circles, and blemishes.
Versatile for concealing, contouring, highlighting, and quick touch-ups.
Hydrating formula with skin-benefiting ingredients for a comfortable wear.
Long-wearing performance for up to 12 hours.
Photo-friendly with no flashback, ideal for events and photography.
Non-comedogenic and oil-free, suitable for various skin types.
Travel size means a smaller quantity (2ml) compared to full-sized options.
Finding the perfect shade match without in-person testing can be challenging.
Exceptional full coverage for imperfections, dark circles, and blemishes.
Versatile for concealing, contouring, highlighting, and quick touch-ups.
Hydrating formula with skin-benefiting ingredients for a comfortable wear.
Long-wearing performance for up to 12 hours.
Photo-friendly with no flashback, ideal for events and photography.
Non-comedogenic and oil-free, suitable for various skin types.
Travel size means a smaller quantity (2ml) compared to full-sized options.
Finding the perfect shade match without in-person testing can be challenging.
The Too Faced Born This Way Super Coverage Concealer offers robust performance for a variety of makeup needs. Its highly pigmented formula ensures that a small amount goes a long way in achieving full coverage for dark circles, redness, and blemishes.
Concealing: Dot the product directly onto areas needing coverage (under eyes, spots, redness). Gently blend with your ring finger, a damp beauty sponge, or a concealer brush. The hydrating formula helps it glide smoothly without creasing, especially under the eyes.
Contouring: Choose a shade 2-3 tones deeper than your skin tone. Apply small lines under your cheekbones, along the jawline, and on the sides of your nose. Blend upwards and outwards for a sculpted effect.
Highlighting: Select a shade 1-2 tones lighter than your skin tone. Apply to the high points of your face such as the tops of your cheekbones, bridge of the nose, center of the forehead, and cupid's bow. Blend for a luminous finish.
Retouching: Use a tiny amount to refresh makeup throughout the day, tapping it onto areas where coverage may have faded or shifted. Its oil-free and non-comedogenic properties mean it's unlikely to cause issues even with touch-ups.
Its 12-hour wear ensures durability, making it reliable for long days or events. The 'photo-friendly' aspect means you can confidently wear it for photographs without worrying about flashback, which is common with some SPF-containing or mineral-heavy concealers. The inclusion of Coconut Water, Alpine Rose, and Hyaluronic Acid contributes to a comfortable, non-drying wear that maintains a natural, hydrated look.
No special setup is required. Simply twist open the cap and use the doe-foot applicator to apply the product.
Skin Types: Its oil-free and non-comedogenic formulation makes it suitable for most skin types, including oily, combination, and sensitive skin, as it resists clogging pores. The hydrating ingredients also benefit drier skin.
Other Makeup: This concealer is designed to integrate seamlessly with various foundations, powders, and other makeup products. Its natural finish allows it to be worn alone or as part of a full makeup routine.
Storage: Store the concealer in a cool, dry place, away from direct sunlight and extreme temperatures, to maintain its efficacy and texture.
Hygiene: Always close the cap tightly after each use to prevent the product from drying out and to maintain hygiene. Avoid sharing the applicator directly on different skin areas if possible to minimize bacterial transfer.
Cleaning: The applicator can be gently wiped with a clean tissue if needed, but avoid submerging it in liquids to prevent product contamination.