Meet Poutder, a next-generation soft-matte lip mousse designed for that just-been-snogged, blurred, and pillowy effect inspired by the innovative lip formulas seen in K Beauty. Poutder combines a soft matte pigment with an airy, flexible formula that glides on seamlessly to deliver a velvety finish. With moisturising Vitamin E, Hyaluronic Filling Spheres, and Castor Seed Oil, Poutder keeps lips soft and smooth with every wear. No dryness. No tightness. Just plush, cloud-like and customisable colour that feels as light as air — even when layered up for extra intensity. Infused with fine powder particles and hydrating ingredients, this mousse is comfortable to wear and stays put. Veiling the lips in cloud-like coverage, the Poutder Liquid Lip (3.8ml) by VIEVE fuses the soft matte blur of a powder with the creamy colour of a liquid lip. Non-cakey and comfortable, this featherlight formula features a mousse-like texture to deliver a seamlessly diffused, blurred result. Its airy consistency it's packed with vitamin E and castor seed oil to nourish and hydrate, while hyaluronic filling spheres support a plumped look. Tap onto lips for a subtle soft-focus effect, or swiped on all-over for fuller, velvety coverage, the ways in which to wear and pair the creamy colours are limitless.