Powered by Baking Soda, our hero ingredient is a completely natural cleaning agent that is gentle on tooth enamel. Leveraging professional ingredients and Micropolisher Technology. Clinically tested to effectively remove plaque and stains in hard-to-reach areas of the mouth. Stain Prevention - shield for long lasting whitening. Low Abrasion daily toothpaste, gentle on tooth Enamel. Arm & Hammer Advance White Pro toothpaste is vegan friendly.