Stila's All About The Blur Blurring & Smoothing Primer not only prepares and primes your skin, it prolongs makeup wear. Upon application, this make-up/skincare hybrid provides a cooling effect on your skin and creates a soft-focus, luminous veil-like finish to enhance and replicate natural skin. It is infused with skin-loving ingredients that include Hyaluronic Acid (a hydrating skin conditioner), Niacinamide (a form of Vitamin B3 that improves skin appearance and health), Agave Tequilana Leaf Extract (soothes skin, reduces appearance of fine lines & wrinkles and gives the formula a rich, silky after feel) & Vitamin E. It blurs imperfections, minimises pores and diffuses fine lines to perfect, smooth, hydrate and nourish your skin. The primer is non-comedogenic and good for all skin types. Achieve gorgeously smooth, blurred makeup application with this soft-focus effect primer from Stila. This long-wear, sweat-proof and non-transfer primer replicate the look of bare skin to create a super smooth base for your makeup application. Key Ingredients: Agave Tequilana leaf extracts - soothe and smooth skin, and help reduce the appearance of wrinkles. Hyaluronic Acid - a skin conditioner that hydrates skin. Niacinamide - a form of B-3 vitamin that improves skin appearance and overall health and texture. The Results: 90% agreed primer provides a soft blur finish / soft-focus effect* 97% agreed primer feels lightweight under the foundation* 100% said primer feels comfortable under the foundation* 81% stated primer visibly blurs fine lines/wrinkles* 87% noticed primer prevents makeup from settling into creases* * Results observed in a customer perception survey.