Shea Moisture Raw Shea Butter Moisture Retention Shampoo helps moisturise and repair dry, damaged or over-processed hair. This gentle, sulfate-free shampoo helps to soften damaged hair. Enriched with Shea Butter which deeply moisturises and repairs damage to hair and scalp. Working to fortify and restore damaged transitioning hair, this shampoo is enriched with natural and certified organic ingredients. Formulated with trace minerals from Sea Kelp to detoxify and remove impurities and residue, hair elasticity will be improved, breakage prevented and shine restored. Shea Moisture is a PETA certified cruelty-free brand; they do not test any of their products on animals.