Arm & Hammer Whitening Protection Toothpaste uses 100% natural baking soda as a hero ingredient to effectively remove plaque and stains while being gentle on tooth enamel. This gum toothpaste protects against plaque, bacteria, and acids from food and drink that can attack enamel, cause cavities, and bad breath. Experience superior whitening results with whiter teeth in just 3 days with twice-daily brushing, clinically proven to deliver superior stain removal compared to non-baking soda toothpastes. It provides lasting freshness by neutralizing acids and remineralizing tooth enamel, helping to return oral pH to neutral levels. The toothpaste is also ecologically minded, made from 100% recyclable materials (Carton, Tube, and Cap), contains no preservatives, no artificial colors, and is vegan friendly.