For makeup enthusiasts seeking extended wear and improved skin tone, the e.l.f. Power Grip Primer + 4% Niacinamide offers a unique sticky, gel-based formula that grips makeup for all-day hold while working to brighten and even out complexion with Niacinamide. It leaves a dewy finish and is suitable for oily, normal, dry, and combination skin types. A key benefit is its dual action, but users should note it is non-returnable for hygiene reasons.
Sticky Gel-Based Formula: Creates a strong, tacky base that "grips" makeup, helping it stay in place longer.
4% Niacinamide Infusion: Enriched with Niacinamide (Vitamin B3) to help visibly even out skin tone and brighten complexion over time.
Dewy, Glowing Finish: Imparts a healthy, luminous glow to the skin, preparing it for a fresh makeup application.
Universal Skin Type Suitability: Formulated to be effective and well-tolerated by a wide range of skin types, including oily, normal, dry, and combination.
Skin Tone & Brightness Benefits: Actively works to improve skin appearance beyond just makeup hold, offering skincare advantages.
Extended Makeup Wear: Significantly prolongs the life of your makeup, preventing smudging and fading.
Skin Tone Improvement: The 4% Niacinamide aids in visibly evening out skin tone and enhancing brightness.
Hydrating & Dewy Look: Provides a plump, hydrated feel and a desirable glowing finish without feeling greasy.
Versatile for All Skin Types: Effectively works across oily, dry, combination, and normal skin.
Lightweight Feel: Despite its sticky texture, it feels comfortable and non-heavy on the skin.
Initial Stickiness: The unique sticky texture may not be preferred by all users, especially upon initial application.
Niacinamide Concentration: While beneficial, 4% Niacinamide may take consistent use to show significant results for pronounced skin tone concerns.
Non-Returnable: Due to hygiene reasons, this product cannot be returned, so ensure it meets your needs before purchase.
Potential for Pilling: If not allowed to set or if too much product is used, it could potentially pill with certain foundations.
Extended Makeup Wear: Significantly prolongs the life of your makeup, preventing smudging and fading.
Skin Tone Improvement: The 4% Niacinamide aids in visibly evening out skin tone and enhancing brightness.
Hydrating & Dewy Look: Provides a plump, hydrated feel and a desirable glowing finish without feeling greasy.
Versatile for All Skin Types: Effectively works across oily, dry, combination, and normal skin.
Lightweight Feel: Despite its sticky texture, it feels comfortable and non-heavy on the skin.
Initial Stickiness: The unique sticky texture may not be preferred by all users, especially upon initial application.
Niacinamide Concentration: While beneficial, 4% Niacinamide may take consistent use to show significant results for pronounced skin tone concerns.
Non-Returnable: Due to hygiene reasons, this product cannot be returned, so ensure it meets your needs before purchase.
Potential for Pilling: If not allowed to set or if too much product is used, it could potentially pill with certain foundations.
The e.l.f. Power Grip Primer + 4% Niacinamide excels at creating a durable base for your makeup, ensuring a fresh look throughout the day. Its gel consistency, once applied, transforms into a tacky surface that adheres to foundation and other face products. This 'grip' is key to its performance, locking makeup in place.
Start with Clean Skin: Ensure your face is freshly cleansed and moisturized. Allow moisturizer to fully absorb for a few minutes.
Dispense a Small Amount: A pea-sized amount is often sufficient for the entire face. You can always add more if needed.
Warm in Hands: Rub the primer between your fingertips for a few seconds to slightly warm it; this can help with smoother application.
Apply Evenly: Gently pat and spread the primer across your face, focusing on areas where makeup typically fades or where you want extra grip.
Allow to Set: Crucially, wait at least 30-60 seconds for the primer to become fully tacky before applying foundation or concealer. This setting time is essential for the 'grip' effect to activate.
Layer Makeup: Apply your preferred foundation, concealer, and other face makeup as usual. You'll notice the products blend smoothly and adhere well.
Long-Lasting Makeup: Ideal for long days, events, or anyone needing their makeup to last without frequent touch-ups.
Enhanced Brightness: With consistent daily use, the Niacinamide helps improve overall skin radiance and reduce the appearance of uneven skin tone.
Smooth Canvas: Creates a soft, dewy, and uniform surface, making foundation application smoother and less likely to settle into fine lines.
Preparation: Begin with a clean, dry face. After your regular skincare routine (cleanser, toner, serum, moisturizer), apply the primer as the very last step before makeup.
Dispensing: Squeeze a small amount (e.g., a dime-sized dollop) onto your fingertips.
Application Technique: Gently press and pat the gel onto your skin. Avoid rubbing aggressively, as this can reduce the 'grip' effect. Ensure even coverage.
Activation Time: Allow 30-60 seconds for the primer to develop its tacky texture. This allows the gripping agents to fully activate.
Foundation Types: This primer is generally compatible with most liquid, cream, and even some powder foundations. Its tacky base provides an excellent anchor. Some users find it works exceptionally well with dewy or satin-finish foundations, complementing its own finish. For matte foundations, it can still provide grip without interfering with the matte effect if given proper setting time.
Skincare: It layers well over most serums and moisturizers. Avoid extremely rich or oily moisturizers directly underneath if you prefer less tackiness or are prone to pilling.
Other Primers: Generally, it's best to use one primer at a time. Layering different primers can sometimes lead to pilling.
Storage: Store the e.l.f. Power Grip Primer + 4% Niacinamide in a cool, dry place away from direct sunlight and extreme temperatures. A bathroom cabinet or makeup drawer is ideal.
Hygiene: Always apply with clean hands. Avoid introducing foreign objects into the tube. As a hygiene product, it's non-returnable once opened.
Shelf Life: Check the PAO (Period After Opening) symbol (usually a number followed by 'M' for months) on the packaging, commonly 6M or 12M, and adhere to that timeframe for best results.