Introducing the L'Oréal Professionnel Chroma Crème Neutralizing Shampoo for Blondes. This innovative shampoo is designed to color correct and care for blonde to platinum blonde hair, instantly neutralizing unwanted yellow tones. Its rich, creamy, and foaming texture provides a unique sensory experience. Developed through a collaboration between L'Oréal Professionnel Paris color and haircare labs, it features an exclusive technology with professional tailored dyes to neutralize warm reflects. The formula offers even neutralization with a thinner, more even deposit than regular shampoos, preventing color spots even on porous areas. Chroma Crème provides utmost care with smaller agents targeting damaged and porous hair, delivering up to 3x more shine. Use this purple shampoo in alternation with your regular shampoo for optimal results.