Dove Ultra Care Daily Moisture Shampoo deeply nourishes hair from within, helping to protect it from daily wear and tear. This shampoo strengthens and moisturises hair, leaving it up to 10x more resilient*. Our Bio-Restore Complex is a nourishing blend of ingredients that work in harmony with your hair’s biology to help regenerate damaged hair for a healthy look and feel. Globally, Dove does not test on animals, and this hair care product is PETA-Approved Vegan. This shampoo is designed for everyday use to leave your hair stronger and moisturised. For best results, follow with Dove Daily Moisture Conditioner to increase your hair’s resilience against breakage.