Designed for all hair types, Aveda Shampure Nurturing Shampoo offers a gentle, silicone-free cleansing experience that weightlessly nourishes hair, leaving it soft and manageable. Its distinguishing feature is the calming aroma derived from 25 pure flower and plant essences, providing a soothing sensory experience during use. While exceptionally mild and suitable for daily use, users sensitive to natural fragrances should be aware of its distinct botanical scent.
98% Naturally Derived: Formulated with a high percentage of ingredients from natural sources, aligning with a more natural approach to hair care.
Silicone-Free: This shampoo cleanses without silicones, preventing potential buildup and ensuring hair feels naturally clean and light.
Abyssinian Oil Infusion: Contains Abyssinian oil, known for its lightweight moisturizing properties, helping to nourish hair without weighing it down.
Gently Cleanses: Effectively removes impurities and product buildup while being gentle on the scalp and hair, making it suitable for frequent use.
Weightless Nourishment: Provides essential hydration and conditioning without leaving a heavy or greasy residue, ideal for maintaining hair's natural bounce.
Suitable for All Hair Types: Its balanced formula is designed to benefit various hair textures and conditions, from fine to thick, dry to oily.
Calming Aroma: Infused with a unique blend of 25 pure flower and plant essences, creating a relaxing and uplifting experience during your wash.
Gentle & Effective Cleansing: Cleanses thoroughly without stripping natural oils or causing dryness.
Silicone-Free Formula: Helps prevent product buildup, promoting healthier-looking hair.
Lightweight Conditioning: Nourishes hair weightlessly, maintaining volume and movement.
Soothing Aromatic Experience: The signature Shampure aroma provides a calming and pleasant sensory experience.
High Natural Derivation: Appeals to users seeking products with a high percentage of naturally derived ingredients.
Versatile for All Hair Types: A single solution for diverse hair needs within a household.
Scent Preference: The distinctive botanical aroma, while calming for many, may not appeal to everyone.
Foaming Level: Naturally derived, silicone-free formulas may produce less lather than conventional shampoos, which some users might perceive as less effective, though it cleanses just as well.
Info needed: May not address specific intense hair concerns like severe damage or extreme dryness as a specialized treatment would.
Gentle & Effective Cleansing: Cleanses thoroughly without stripping natural oils or causing dryness.
Silicone-Free Formula: Helps prevent product buildup, promoting healthier-looking hair.
Lightweight Conditioning: Nourishes hair weightlessly, maintaining volume and movement.
Soothing Aromatic Experience: The signature Shampure aroma provides a calming and pleasant sensory experience.
High Natural Derivation: Appeals to users seeking products with a high percentage of naturally derived ingredients.
Versatile for All Hair Types: A single solution for diverse hair needs within a household.
Scent Preference: The distinctive botanical aroma, while calming for many, may not appeal to everyone.
Foaming Level: Naturally derived, silicone-free formulas may produce less lather than conventional shampoos, which some users might perceive as less effective, though it cleanses just as well.
Info needed: May not address specific intense hair concerns like severe damage or extreme dryness as a specialized treatment would.
Aveda Shampure Nurturing Shampoo excels at providing a balanced cleansing experience for daily use. When applied to wet hair, its gentle formula effectively lathers, though often less profusely than conventional shampoos due to its silicone-free and naturally derived composition. This lighter lather still thoroughly cleanses the hair and scalp, removing dirt, oil, and light product residue without stripping essential moisture.
Users will notice that their hair feels clean and refreshed, yet soft and manageable, not dry or tangled. The weightless nourishment from Abyssinian oil ensures that even fine hair is not weighed down, maintaining its natural body and bounce. For thicker or coarser hair, it prepares strands for subsequent conditioning without leaving them feeling brittle.
Perhaps one of its most celebrated features is the signature aroma. The blend of 25 pure flower and plant essences, including certified organic lavender, ylang-ylang, and petitgrain, transforms the mundane act of washing hair into a calming, spa-like ritual. This aromatherapy benefit is consistent across washes, contributing to a sense of well-being.
How to Use:
Wet Hair Thoroughly: Ensure your hair is completely wet before applying the shampoo.
Apply a Small Amount: Dispense a small amount of shampoo (for the 1000ml bottle, use the pump) into your palms. A little goes a long way due to its concentrated formula.
Lather and Massage: Gently massage the shampoo into your scalp and hair, working up a light lather. Focus on the scalp to cleanse effectively.
Rinse Thoroughly: Rinse your hair completely with warm water until all shampoo is removed.
Follow with Conditioner: For best results and added nourishment, follow with Aveda Shampure Nurturing Conditioner.
Setup:
Initial Use: For the 1000ml bottle, ensure the pump is properly extended and twisted to unlock. If it's a refill, pour carefully into a designated dispenser.
Dispensing: Press the pump top to dispense the desired amount of shampoo into your hand.
Compatibility:
Hair Types: Aveda Shampure Nurturing Shampoo is universally compatible with all hair types, including color-treated hair (though specific color-safe claims are not provided, its gentleness generally supports this).
User Group: Suitable for adults of unisex gender.
Sensitive Scalps: Its gentle, silicone-free, and largely naturally derived formula often makes it a good choice for those with sensitive scalps, though individual reactions can vary.
Care:
Storage: Store in a cool, dry place away from direct sunlight to preserve the integrity of the natural ingredients and aroma.
Bottle Maintenance: Keep the pump clean and wipe away any residue after use. For refillable bottles, ensure the pump is securely closed when not in use to prevent contamination and spills.
Shelf Life: While not explicitly stated, most natural beauty products are best used within 12-24 months after opening. Check the PAO (Period After Opening) symbol on the packaging, usually a jar icon with a number, e.g., 12M for 12 months.