Soothe and calm irritated, sensitive skin with the La Roche-Posay Lipikar Moisturising Body Balm AP+M. Gentle and hydrating, the balm moisturises dry skin, which can relieve feelings of itchiness to reduce scratching and discomfort. Locking in hydration for up to 48 hours, your skin will reap long-lasting benefits, making dryness less likely to reoccur in the future. Suitable to use on skin prone to eczema and even babies older than three months, the gentle balm can be shared by the whole family. The special AP+M formula encourages the skin’s barrier to restore itself for a balanced microbiome. Containing active ingredients like Thermal Spring Water, Glycerin, Shea Butter and Nicacinamide, the cream is powerfully effective without acting as an irritant. Dermatologically tested; suitable for sensitive skin. A gentle moisturising balm that has been dermatologically tested to ensure its efficacy on even the most sensitive skin, including that of newborn babies, La Roche-Posay Lipikar AP+M Moisturiser For Dry Skin instantly soothes skin, relieves itchiness, and provides up to 48 hours of hydration. Suitable for eczema-prone skin, the hypoallergenic balm features an exclusive AP+M (Aqua Posae + Microresyl) formula that helps to restore the skin barrier, consequently minimising dry skin flare-ups. Benefits of La Roche-Posay Lipikar AP+M Moisturiser For Dry Skin: Suitable for all skin, including newborn babies and eczema-prone skin. Soothes and hydrates skin Relieves itchy skin Helping to rebalance and restore the skin microbiome, La Roche-Posay Lipikar AP+M Moisturiser For Dry Skin features thermal spring water from La Roche-Posay, to reduce irritation, along with 8% glycerin and 20% shea butter to restore the skin barrier and deeply soothe. How to use: Apply straight after bath or shower while the body is still damp. Massage until the cream is fully absorbed.