Instantly hydrate dry hair, add shine and reduce frizz. Addresses hair that feels like straw and is prone to frizz. Elasticizer provides a weekly treatment solution. This Elasticizer pre-shampoo treatment revitalizes frizzy, tangled strands instantly. Designed to restore elasticity to dry, dehydrated strands, significantly reducing breakage. Instantly adds shine. Reduces breakage by 46% after one use. Intensely hydrates dry hair. Banishes frizz and tangles. This 46% reduction in breakage after one use is supported by an independent instrumental test.