Dentist recommended brand. Clinically proven relief and daily protection for sensitive teeth. With fluoride. Powered by Novamin. Strengthens & rehardens enamel. Fresh and clean feeling. Protects against plaque. Novamin restores a protective layer over sensitive areas to shield you from pain. Maintains healthy gums. Maintains natural whiteness. New Sensodyne Complete Protection + daily toothpaste provides multiple oral care benefits. Clinically proven to help protect sensitive teeth. Cool Mint for an invigorating lasting cooling sensation. Refreshing double mint with a hint of aromatic herbs. Unique formula with an Advanced Cleaning System for Superior Cleaning Action* *vs a regular Sensodyne toothpaste.