Virtue Damage Reverse Serum - 50ml

Repairs - Mends - Strengthens. The only inside-out hair repair solution to both reverse and fight ...Repairs - Mends - Strengthens. The only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength, and reduce breakage by 2x with Virtue's highest concentration of reparative Alpha Keratin 60ku. Damage Reverse Serum revolutionises hair repair by not only fighting future damage, but by reversing it. Packed with the highest percentage of Virtue's bioidentical protein, Alpha Keratin 60ku, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity, and refills each strand with all-natural keratin to smooth, soften, and protect from future harm. No other damage-repair product can tout the unparalleled benefits of Virtue's bioidentical protein, Alpha Keratin 60ku. Rigorous clinical testing revealed that this formula instantly repaired split ends by 98% increased fibre flexibility to make hair more resistant to breakage; in fact, it was clinically proven to reduce breakage by 2x after just one use. IDEAL FOR: - All hair types, especially hair that's damaged or in need of extra care. - Perfect for stressed-out strands dehydrated from heat styling or chemical treatments. - Safe for color-treated and chemically treated hair. TEST RESULTS KEY CLAIMS: - Provides a 360° approach to hair repair - Hair is instantly more resistant to breakage - Clinically proven to reduce breakage by 2x instantly - 98% of split ends repaired instantly - Fights future damage (1)Source: Clinical Instrumentation Study by Princeton TRI Labs. Powered by Alpha Keratin 60ku®, VIRTUE’s pioneering protein, the Damage Reverse Serum strengthens the look and feel of hair. The multi-purpose treatment visibly repairs brittle strands and protects against future damage. Enriched with Biomimetic Peptide Technology, the formula diminishes the appearance of split ends and breakage, supported by tremella mushroom for a boost of nourishing hydration. Meanwhile, a Solar-Protection Complex utilises an abundance of peptides to defend against environmental aggressors that can contribute to drying and colour fading. Hair looks smooth and full of body with continued use. If your strands are feeling dry, weak and brittle, apply the Virtue Damage Reverse Serum (50ml) for some much-needed relief. Packed with the highest percentage of Virtue's bioidentical protein, Alpha Keratin 60ku, this hard-working serum improves the look of hair's strength with a wealth of peptides. First off, biomimetic peptides work to increase smoothness and shine, while peptide matrix technology helps to promote a healthy scalp and boost the overall quality of your hair. Tremella mushroom polysaccharides (a plant alternative to hyaluronic acid) hydrates and retains moisture, while a UV protection complex shields from damaging UV rays, keeping your colour and hair hydration levels in check. Working to undo the effects of damage, this is one hair care hero we'll be stocking up on, pronto!
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