Smooth and protect dry, damaged hair in an instant with this reparative boost, giving hair its healthiest shine one shake at a time. Virtue Healing Oil is a lightweight serum that infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with the proprietary hair-healing Alpha Keratin 60ku, plus three super oils and added active vitamins. A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. With every shake, the Alpha Keratin 60ku is unleashed into the serum with Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest, most potent dose of healing proteins for a nourished, healthy glow. Key ingredients: - Tocopherol: This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UVlight or pollution. - Tahitian Gardenia Flower Extract: Native to Western Polynesia, this botanical extract is a sacred and ageold remedy used to strengthen weak and damaged hair. - Kalahari Melon Seed Oil: Native to the Kalahari Desert in Southern Africa, the Kalahari Melon is high in antioxidant and hydrating properties, having adapted from its life in a harsh desert habitat. It protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss. Key benefits: - All hair types in need of repair or extra nourishing. - Great for providing protection against damage caused by environmental pollutants. - Safe for colour-treated and chemically treated hair. Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage. - 100% of women said their hair was immediately shinier. - 94% of women felt their hair looked repaired after one use. - After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors. - 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use. VIRTUE’s multi-benefit Healing Oil helps to restore softness and shine to your tresses, imparting a covetable lustre. Damaged hair is instantly quenched thanks to this lightweight yet intensive serum, creating a heathy-looking shine. Smooth and protect dry, damaged hair with the unique shake-to-activate formula.Each drop is concentrated with the brand’s proprietary hair-healing Alpha Keratin 60ku®, supported by an active vitamin complex and three conditioning oils. Discover shinier and softer hair in an instant as the serum releases its potent blend with every shake. Kalahari Melon Seed Oil and Tahitian Tiare Flower, infusing each strand with the freshest dose of healing proteins for a nourished, healthy glow. Use on damp hair to ensure a sleek blow dry or smooth over dry hair to add a glossy shine to finish any style.