Diesel began as a denim clothing company in 1978 in Breganze, Italy. The founder Renzo Rosso wanted to create an innovative denim brand. He chose the name Diesel as diesel was considered an alternative fuel, therefore symbolizing change and innovation. The brand has since grown into a global lifestyle brand, renowned for its innovative denim, its edgy style, and its commitment to quality. This Diesel watch features an oval black stainless steel case with a brushed, sunray, and polished black and red dial. It has a durable black stainless steel bracelet with links that can be removed for a customized fit. The watch uses accurate quartz movement with chronograph analog display and is scratch-resistant due to its mineral crystal. It is water-resistant up to 50m (165ft), making it suitable for short periods of recreational swimming and showering, but not for diving or snorkeling. The watch comes with a 2-year manufacturer's warranty.