Too Faced Born This Way Super Coverage Multi-Use Concealer 13.5ml - Swan

Full coverage means the concealer is formulated to completely hide imperfections such as dark circles, blemishes, hyperpigmentation, and redness with a concentrated amount of pigment, requiring less product for significant results.

While primarily designed for concealing imperfections, many users also utilize this product for subtle highlighting (using a shade lighter than your skin tone) or contouring (using a shade darker than your skin tone), given its blendable full-coverage formula.

To choose the right shade, consider your skin's undertone (cool, warm, or neutral) and your desired effect. For concealing, aim for a shade that matches your foundation or is slightly lighter. Testing shades on your jawline or inner wrist in natural light is often recommended.

While the product is hydrating and designed for a comfortable wear, individual sensitivities vary. If you have sensitive skin, it is always recommended to perform a patch test on a small, inconspicuous area of skin before full application.

Due to its full-coverage nature, a small amount typically goes a long way. Start with a few dots or a light swipe on the area you wish to conceal, then blend thoroughly. You can always add more if needed.

Ensure your skin is well-hydrated before application. Apply a smaller amount of product, build in thin layers, and gently blend. Setting lightly with a translucent powder can also help prevent creasing.

Try applying a slightly thicker initial layer or building up coverage with multiple thin layers. Ensure you're using the correct shade; sometimes a shade too light or too dark can appear less effective.

Confirm your shade in natural lighting. If the current shade isn't a perfect match, consider trying one of the other available Too Faced BTW Super Coverage Concealer variants. You can also try mixing a small amount with a slightly lighter or darker foundation/concealer to customize.

Ensure your skin is adequately moisturized. A hydrating primer or a richer eye cream can provide a smoother base. Check the product's expiry date, as older products can sometimes dry out.