Experience enhanced volume and thickness with this science-backed, Kind to Biome certified volumising shampoo. Enriched with Voluminis for boosted volume and thickness, hydrating Pro-Vitamin B5, and protein-rich Fermented Rice Water, this shampoo soothes, strengthens, and restores shine. It provides up to 30% more volume and thickness, with 95% of users reporting increased body and shine, and 80% experiencing immediate fullness, root lift, and voluminous hair. The Kind to Biome certification ensures a healthy scalp and hair by not disrupting the delicate skin microbiome, which can prevent issues like dandruff, itching, flaking, and inhibit hair regrowth. The formula is designed for weightless body and shine, increasing hair thickness and promoting healthier, stronger-looking tresses. It also features Sam McKnight's signature botanical fragrance.