POWERED BY SCIENCE: Leave a lasting impression with a whiter smile that’s powered by the science of Colgate’s Max White Ultra Active Foam Whitening Toothpaste. WHITENS IN 3 DAYS: Unlike regular teeth whitening toothpaste that only removes surface stains, ours deeply whitens stains caused by food and drink in just 3 days for a brighter, whiter smile. WHITENS BEYOND ENAMEL SURFACE: Thanks to the clinically proven whitening technology, our stain remover toothpaste removes deep-set stains caused by food and drink FEEL IT WORKING: You'll experience a distinctive warming sensation from the rich teeth whitening foam as it activates to deeply whiten. ENAMEL SAFE: Our tooth whitening toothpaste provides non-abrasive whitening of deep stains and is also enamel safe for daily use. The Colgate Max White Ultra Active Foam Whitening Toothpaste with a deep absorbing oxygenated action is clinically proven to give you whiter teeth in 3 days*! *Stains caused by food and drink. TEETH WHITENING: Flash a confident bright, white smile when you brush with Colgate Max White Ultra Active Foam Whitening Toothpaste, UNIQUE FORMULA: This teeth whitening toothpaste is Colgate's revolution in daily whitening with a warming, rich foam that contains millions of active oxygen molecules, TEETH STAIN REMOVING: The smart molecules in this whitening toothpaste detects and lifts both surface and deep stains for whiter teeth in just 3 days*. And it’s clinically proven! *Stains caused by food and drink, SAFE FOR EVERYDAY USE: The whitening toothpaste provides zero-abrasive whitening of deep stains while being safe on your enamel"Experience whitening beyond the ordinary when you brush with Colgate Max White Ultra Active Foam Whitening Toothpaste. This teeth whitening toothpaste is Colgate's revolution in daily whitening with a warming, rich foam that contains millions of active oxygen molecules. These smart molecules in this whitening toothpaste detect and lift both surface and deep stains for whiter teeth in just 3 days*. And it’s clinically proven! The whitening toothpaste provides zero-abrasive whitening of deep stains while being safe on your enamel. Give yourself a brilliant reason to flash your bright, white smile with Colgate. *Stains caused by food and drink.