24-hour life-proof formula delivers an effortless, easy-to-blend application with the perfect amount of playtime. Creamy colour glides onto lids, providing rich payoff for a range of chic, customisable eye looks. Fade-proof, crease-proof, transfer-proof, smudge-proof, sweat-proof, and water-proof. TOPLINE BENEFITS: 24HR Life Proof Wear, Comfortable, Rich Color, Gliding Creamy Texture. CLAIMS: 24-hour Long wear, 24-hour Crease-proof wear, 24-hour Smudge-proof wear, 24-hour Fade-proof wear, 24-hour Transfer-proof wear, Sweat proof & Waterproof, Dermatologist Approved, Ophthalmologist Tested, Suitable for Sensitive Skin, Safe for Contact Lens Wearers. Based on trainer technician clinical evaluation. CONSUMER CLAIMS: 100% of participants answered this eyeshadow is easier to use than my current eyeshadow formula after 24HRs of wear. 100% of participants answered this eyeshadow delivers creamy, effortless, non-tugging application after 24HRs of wear. 100% of participants answered this eyeshadow has one stroke colour payoff & immediate colour release after 24HRs of wear. 100% of participants answered this eyeshadow has just the right amount of play time to deliver the look you want after 24HRs of wear. 100% of participants answered the formula is buildable from sheer to an intense look after 24HRs of wear. In a US consumer study of 31 subjects.