Plumps overall thickness by 200%(1) and cleanses hair. Instantly get the look and feel of more hair. Infused with Biotin & Hyaluronic Acid, this shampoo visibly plumps, leaving you with thicker, fuller, and stronger hair in 1 use. (1) When using PROfiller+ for fine hair shampoo, conditioner & spray vs. basic shampoo. Provides 200% thicker*, fuller hair Helps reduce hair loss due to breakage Gives fine, flat hair an instant thickening boost Expertly formulated with Biotin & Hyaluronic Acid Vegan Friendly Formula Silicone Free *when using PROfiller+ Shampoo, Conditioner & Spray vs. basic shampoo