Welcome to hair minimalism, made easy. Enhance hair's natural pattern for the perfect effortless air-dried look with a touchable finish. This multi-tasking formula hydrates and nourishes hair without greasiness and dries soft - never crunchy, flaky, or sticky. A leave-in, soft lotion for heatless styling that provides 24-hour frizz reduction for an effortless air-dried finish. Achieve effortlessly styled lengths with the Style + Treat Yuzu + Plum Oil Soft Power Air Dry Cream by Briogeo. Made for hair minimalists, this lightweight cream enhances your natural pattern to encourage a high-shine, air-dried look. Featuring yuzu extract and plum oil, the formula protects against external aggressors that can contribute to dry, dull lengths. The cream’s moisturising benefits protect against flyaways for up to 24 hours, while its featherlight finish won’t weigh the hair down.